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How Farmers Use Data to Make Smarter Land Decisions

How Farmers Use Data to Make Smarter Land Decisions

By Ethan Rodriguez
June 27, 2025

Farming has always been a business of tight margins and long-term bets. Whether you're planting your next crop, leasing additional acreage, or deciding if it’s time to buy the parcel next door, every decision matters. And more than ever, farmers are turning to land data to get the edge they need.

View Parcel Soil and Owner Data
View Parcel Soil and Owner Data

With tools like AcreValue, access to that data is easier than it used to be. And far more useful. From evaluating soil quality to tracking nearby land sales, let's explore how farmers are using land data to make smarter, faster decisions.

Farming is becoming more data-driven

In the past, many land decisions were based on word-of-mouth, relationships, and gut instinct. Today, successful farms are blending those tried-and-true methods with real-time data. Why? Because land values, soil health, and ownership patterns are all easier to analyze than ever—and that transparency helps farmers reduce risk.

If you're already using GPS guidance in your tractor or monitoring yields through a farm management system, you're part of this shift. But the data doesn’t stop at the field’s edge. AcreValue helps extend your visibility across entire counties and states—right from your computer.

View Sales Comps Data
View Sales Comps Data

Finding the right land to buy or lease

Expanding your operation is a big move, whether you're looking to purchase or lease land. AcreValue makes this easier by giving you tools to search by county, zip code, or even draw your own area of interest on a map. From there, you can:

  • Filter by land use (cropland, pasture, forest, etc.)
  • Compare average land values in the area
  • Access ownership records to find out who owns what

This is especially helpful if you're looking to approach a landowner about a potential lease—or if you’re waiting for a nearby property to go on the market. AcreValue lets you build a clearer picture of opportunities without driving the fencerow.

Explore Land Value Trends
Explore Land Value Trends

Know your soil before you plant or buy

Soil is the foundation of every farm. If you're considering a new property, it's not enough to know what’s been planted there before—you need to understand what the soil can support long-term.

AcreValue offers soil maps and surveys that reveal key information, like:

  • Soil types and classifications
  • Drainage potential
  • Crop suitability ratings

These insights help you evaluate whether the land is fit for your current crops—or if it might be better suited for something else. It can also help you avoid expensive surprises, like poor drainage or low productivity zones that don’t show up on a simple field tour.

Track land sales and market trends

When you're buying or selling land, recent comparable sales are one of the most valuable data points you can find. But in many counties, that information isn’t easy to come by—especially in non-disclosure states where sale prices aren’t public.

AcreValue fills that gap by compiling and analyzing land sale data from a variety of sources, giving you access to:

  • Sales history by parcel
  • Average price per acre in the area
  • Year-over-year land value trends

This helps you set a realistic budget, negotiate with confidence, or just keep tabs on the market for when the right opportunity comes up.

Understand who owns the land around you

It’s not just about the dirt. Knowing who owns the land around you can help you build relationships, spot potential leases, or make offers before land hits the market.

AcreValue’s ownership data lets you:

  • Identify neighbors by name and mailing address
  • See what parcels they own—and how much
  • Understand trends in land consolidation or fragmentation

This can also come in handy when planning for shared access, utilities, or water rights. In rural areas where information isn’t always easy to find, having a centralized tool can save hours of research.

Putting it all together

At its core, farming is still about good land and good decisions. What’s changing is how you make those decisions. With data from AcreValue, you can go from guessing to knowing—whether you’re planting a new crop, adding a lease, or thinking about a long-term investment.

If you’re ready to take a smarter approach to land decisions, explore AcreValue today and see what’s possible when your farm has better data at its fingertips.

View Land for Sale
View Land for Sale
The content and information provided in this communication are for general informational purposes only. It is not intended as financial, investment, or legal advice and should not be construed as such. Always consult with a qualified financial advisor, lawyer, or professional before making any financial decisions. The user acknowledges that any reliance on the information provided is at their own risk, and AcreValue shall not be held liable for any actions taken based on the content herein.
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